The real power of urgency

Urgency is a time-tested technique for fundraising. Turning the urgency dial to “Hot” in times of crises is entirely appropriate and necessary.  After the tsunami in Indonesia, after the earthquakes i…

Fundraising is not selling

Fundraising is a practice, a craft, characterized at its best by creativity, collaboration and a deep, human connection.  It is about enabling people to discover what is important in their lives, and …

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